Should your business website have a game? Six we built to show you

A typical visitor decides in a few seconds whether to stay on a website. Most sites give them a heading, some text and a button. A few give them something to do.

To show what that can look like, we added a games page to our own site, with six small browser games in classic genres.

The six games

• Block stack: falling blocks that you turn and slot together to clear whole rows.
• Snake: guide a growing line around the board without hitting the edge or yourself.
• Brick breaker: bounce a ball off a paddle to knock out rows of bricks.
• Picture pairs: a memory game played with six of Klaudia Polakowska’s artworks.
• Noughts and crosses: against the computer. On Hard it never loses, so a draw is a good result.
• Colour eye: spot the square that is a slightly different shade, a test of the eye painters train for years.

Update: we have since added Logo toss, a slingshot game where you land our logo in holes in the ground, chess with the full rules and a computer opponent on two levels, and Go on a 9 by 9 board. There is a full screen button for every game, three small type-and-watch toys, and a strip of little people who walk, wave and jump when clicked.

They work with a mouse, a keyboard or a finger, use the colour palette you pick on our site, and keep your best scores in your own browser.

Small games, tiny files

All six games are written in plain TypeScript and drawn with the browser’s own Canvas, with no game engine and no library. Together they come to about 17 KB of code, or around 6.5 KB once compressed for download. That is less than a single small photo. The games page loads as fast as any other page on our site.

Why put a game on a business website?

• Longer visits. A game gives people a reason to stay for minutes rather than seconds, and to come back to beat their score.
• A brand people remember. Your products, colours and artwork inside a game stay in the mind far better than a banner.
• Something to share. A seasonal game, a quiz or a prize wheel gives your social posts and newsletters something people actually want to click.

Ideas that suit small businesses include a memory game with your products, an advent calendar in December, a prize wheel for a discount code, a quiz that recommends the right service, or a high-score table for a launch campaign.

The tools we use for bigger builds

Small games need nothing but the browser. For more ambitious projects we reach for well-known, well-supported libraries:

• Phaser for full 2D games,
• PixiJS for fast 2D graphics and effects,
• Three.js and Babylon.js for 3D scenes and product viewers,
• KAPLAY for quick, playful mini games,
• Matter.js for realistic physics,
• GSAP for animation,
• Howler.js for sound.

Want one?

Games, quizzes and interactive toys are part of our new custom development service. Play the games, then tell us about your idea.